Joe began blogging in 2008 when content creation via a blog was the primary way of gaining search engine traffic. One only hoped they wrote well enough and a lot to get ranked on the first page of Google which usually took a month. If you were really fortunate, someone more established allowed you to guest blog giving more relevance to your blog.

Oh, yeah, it was a patient business and Google was your #1 source of organic traffic. Social media marketing via Facebook, Twitter, Pinterest, and Instagram were not really the big thing, yet. Instead you had news outlets like Digg, Reddit, Buzzfeed, Squidoo, and your blog feed for traffic sources. Clickbank was a primary way of monetizing your blog using affiliate products.

Thirteen years later, the landscape has enlarged and the marketing possibilities, endless . Yet, I can tell you after thousands of hours and dollars spent, the principles of marketing remain unchanged. The author’s biggest struggle, for example, will not be selling more books but learning how to follow fundamental marketing principles in a very noisy marketplace.

In 2013, Joe met a very talented group of Christian novelists and discovered that many did not have a good grasp on fundamental marketing principles and the majority hated marketing and promotion. Most did not have an established author website, very little online presence, and were mainly driving traffic to an Amazon link.

Fiction Marketing Simplified was born with one objective: reposition marketing as the Christian author’s primary ally in their battle of selling more books. The concept: How to Make Your Novel the Expert Marketer is taught through a visual four-step system called T.A.C.T which stands for Tact, Attract, Capture, and Transform.